I’ve been blogging for a few years now but I’ve never really had much traffic coming to my site. I just wrote to write things, and found it to be a nice place to store all my thoughts. But after taking a look at my analytics I realized that my traffic was growing and that I could probably actually start writing to make money! So we’re going to crack down on where my traffic’s coming from and the tools you can use so you can grow your blog or business as well!
A Likkle Disclosure:
I have an affiliate account with Tailwind. If you sign up via my links, I earn a small commission but this happens at no additional cost to you. So, if y’all could bless me with a couple sign ups that would be dope. But if you want to enter unbiased and not use my links that’s cool too. I just hope that I provided you with some helpful information that’ll help you build your empire! Feel free to hit me up if you have any questions, leave a comment down below or slide into my dms. Other than that keep killing it and thanks for your support!
The Pinterest Epiphany
E-pin-phany: The Hidden Power of Pinterest
Rachel and I knew from time that Pinterest was a great source for traffic. Why? Cause we use it like almost every day (searching how-to’s, traveling, diy, arts, crafts, inspo, literally for everything). But it wasn’t till after we heard Meagan Williamson talk about it, that all the gears started to click together! Meagan was using Pinterest to drive traffic to her blog, businesses and more! And her secret was this: Tailwind!
Tailwind is literally magic. It helps you schedule and automate your pins, and publish them at the most optimal times (they just started another subscription program for Instagram too! <— I’m currently using Tailwind for Instagram on @this.coffee.tho). At first, I didn’t think much of it cause I thought I was doing the same thing by programming something to put make my posts live through IFTTT, but MANNNNNN was this a game changer. Tailwind is a Pinterest and Instagram partner that uses an awesome algorithm (called Smart Loops) that truly picks the best times to post your content. I went from like a few hundred views on my Pinterest account to currently over 300,000 views a month*!!! That’s crazy, I mean I’m not a professional blogger or anything, but those numbers to me are incredible!
So how do we get to this? What does it mean and where do I sign up?
Lol well, we’ll get into it. But with all the hype of internet gurus and weird tings like that I feel like I need to cover some basics/fundamentals so that you’re not pulled into some get-rich-quick scheme. So please note this!
Everything good will take time to build but with hard work and dedication it will pay off. Hopefully I can write well enough to show you what I did step by step so you can replicate it too! Also if you have any questions, feel free to send me a DM or comment down below. Nonetheless,
Let’s get it !
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Your end-to-end solution for winning on Pinterest and Instagram. You can discover content, schedule posts, monitor conversations, amplify reach, and analyze your results. All with One Tool.
Pinterest is an Image Based Search Engine
So first off, I think the most important thing for you to grasp is why Pinterest and why Tailwind. And the best way to figure that out is ask: what’s your end goal? If you’re answer is to grow your blog/business/etc. Then we’re in luck.
Pinterest is great because it’s essentially your untapped search engine (I mean it’s not really untapped but it’s the first word I thought of. It’s like the early stages of Google search but based off of images.). Being able to tap into this search engine can give you an advantage like google did for blogs when they first “blew up”. So, here’s to hoping we can learn from the pasy and repeat success for ourselves now.
Plus I like Pinterest better, but we’ll save that discussion for another time.
The Answer: Traffic
Basically what all those words mean is that Pinterest is a great place to draw in traffic. And what Tailwind does is helps you keep a constant presence on Pinterest. So hand in hand you’re creating a constant online presence for an incredible search engine. As a result, we should be able to draw great traffic to your website!
Measuring Success on Pinterest
Traffic is blessed and all but how do we know if what we’re doing is right? We’ll I mean nobody will ever know, but that’s why we set goals for ourselves. For myself I just thoroughly enjoy using Pinterest to gather ideas and like to know if others like what I like too. So for me I like looking at the repins Lol, it’s like a small spark of validation when people are pinning the same things.
But if you’re more of the analytical type of person and don’t really care much about that kind of ROI (emotional return). Your goal is to gain “a snowball effect” on Pinterest. You will want to build up enough steam behind one of your pins, so it can have a higher possibility to get repined by multiple people, allowing it to grow exponentially. The key measurement to see that growth is: views.
Analytical Answer: Views over followers
Views are the most important factor to measure on Pinterest because views can lead to; more re-pins or more clicks equating to more traffic to your site. And all those leads, lead to more possibilities, for people to do whatever call to action on your website is. So, even if you have a very small number of followers on Pinterest, it doesn’t really matter. If you treat it less like a social media account and more like a search engine than you should be good to go!
Treat Pinterest like a search engine over social media and you’ll be golden
– Quoted for emphasis lol
I feel like that’s all the theory you need to know. Personally, I’m impatient and I feel bad for making you read this much theory already, I would just want to see the stuff in action. But if there’s any more information y’all wanna know about feel free to hit me up :D!
So, here’s the stuff you need to do:
Try Tailwind For Free!
Take what used to be hours of Pinterest management and accomplish them in minutes! Tailwind will help streamline and automate your blog’s growth with Pinterest!
- Save Time: Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, hashtag lists and many more shortcuts built with your busy schedule in mind.
- Maximize your Reach: Automatically optimize your Pinterest and Instagram schedules based on when your audience is most engaged.
- Measure Success: Deep analytics and insights so you can see what’s working and what’s not.
- Schedule like a Pro: Our Browser Extension lets you easily create multiple posts from any site with one click –even repins on Pinterest and regrams on Instagram!
- Be More Informed: Reach more of the right people by having the best Instagram hashtags automatically suggested to you by our Hashtag Finder.
- Be More Efficient: Publish all of your posts, videos and stories to Instagram and your Pins to Pinterest from one tool with a single workflow.
- Affordable for Small Businesses, Extensible for the Enterprise
MASTERING Pinterest x TAILWIND
The Ultimate Guide to Mastering Pinterest with Tailwind
So there’s a million things you can do with Tailwind (Pinterst, Instagram, Tribes). But for the beginners we’re just going to learn about Smartloops and how to schedule pins for Pinterest and optimizing all your efforts!
The step-by-step Pinterest Guide
How I Use Pinterest
There’s not really a right or wrong way to use Pinterest. It’s literally just a search engine but I love that everything is catered and organized visually. It’s awesome because I use it as the modern version of magazine cut-outs.
The Answer: It's Gotta "Feel" Right
I have separate boards, pins and whatnot for all different aspects of my life. Some of the boards that I’ve created are: of things I like (snearkers, tech), inspirational boards to help guide web design clients (Site Ideas | E-Commerce, Blog, Services, Etc.) or guide/recipes/inspiration for myself (Apartment Ideas, Vegetarian Recipes, DIY Crafts, etc.)
If it sparks your personality and it “feels” like you, you’re doing it well.
Analytical Answer: Organize and Link
But if you’re an analytical type person and not sure what that means, don’t worry! The best approach is to understand the hierarchy first.
- Pinterest: It’s just a search engine (think Google) but it organizes content from images rather than just wall of text.
- Your Personal Account: Kinda like a blog, website or like a curated store of all your interests/projects.
Then from that, you create this system for basically all your ideas/interest. The system contains 2-3 levels.
- Board: What your main topic is.
- Sub-Board: Further categorizing options. But I’ve stopped using this (DM me if you wanna know why)
- Pins: The image we’re using as an idea, post, project etc.
This is where the money making clicked into my head because the image links to a website. And that’s what can connect traffic to your website. I mean it’s obvious to know but I was completely mind blown at the time (Comment down below if you understand lol).
Your Pinterest To-do List
- Create a Pinterest Account
- Change your profile to a Pinterest Business Account
- Claim your website and socials
- Link it to your Google Analytics
- Use Pinterest like a normal person
- Pinterest is an awesome platform to use. Get to know it intimately and create boards that interest you! When you spice it up with your flavour and personality that’s the best way to make it grow organically.
The step-by-step Tailwind Guide
How I use Tailwind!
Like I said Tailwind is literally magic and they just keep adding more and more fairy dust. This is such an incredible tool that has so many features but because of that, it’s really easy to get lost in all sauuucceee. To mention some really good features that I should cover later on are: Smart Loops, Tribes, Board Lists, etc. But because I like to take it as I understand it we’re gonna go slow. This way we’ll be able to maximize the efficiency of each tool!
The Answer: Bring that right "feelin" to Tailwind
I think the main reason why I mentioned how to use Pinterest as a normal person. Was to emphasize it in how I just like to use tailwind to helps maintain your presence online. There is no difference in how I interact with Pinterest and Tailwind other than the fact that I’m using Tailwinds scheduling to help optimize my pins. I think that’s the key factor and what makes the subscription “worth it”.
I think my thought process or perspective of all these “online business models” whether it be YouTube, Instagram, Blogging is that it must be done out of passion rather than chasing a dollar bill. I like the organic aspect of it all and that’s why I highly recommend moving based on your “feelings”.
Analytical Answer: Think, Imagine and Replicate
But I understand that emotions and feelings aren’t the easiest to express so I’ll try to break it down for the logistics. And I think the best way to do that is to highlight the benefits of each tool.
Tailwind Features I Use Regularly
Tailwind has created an algorithm to figure out the best times for you to post. It’ll automate the posts for you so that it will gain the highest reach/views. It’s kind of like setting up a lemonade stand at the end of a marathon rather than randomly placed in the city.
This is what I believe makes Tailwind “worth it” and would highly recommend you to try just to see how big of an effect it can make on your account.
If everything else goes over your head just learn to use your Smart Schedule and you’ll do well.
Kinda like smart scheduling but it’s for specific boards or posts that you’re likely to repin again. When Meagan brought this up the first thing I thought about were things like:
- Best Father’s Day Gifts
- Back to school tech every student needs
- The Universal Undergrad Winter Outfit
- Freelancer Survival Kit
So I suppose basically anything seasonal would be amazing for the Smartloops. It helps you recycle old posts at relevant times or keep your heavy hitter posts continuously hitting.
A group of like-minded people on tailwind that shares high-quality content with each other. This is a great thing because it helps you receive a never-ending stream of content that you’re interested in and you basically have a squad that you can grow with!
I personally don’t use this often but have noticed there are surges of traffic in posts that I have shared within the groups. You get 5 memberships with an annual subscription but you can always purchase more with “PowerUps”.
Benchmarks and Analysis
If you’ve managed to read this far you definitely enjoy seeing the analytical side of things so seeing Tailwind’s breakdowns will have you ecstatic. Tailwind’s insight has reports that help you analyze your profile, board and pin performance. It helps you break down the traffic and lets you see where the majority comes from.
The Tailwind To-do List
- Start a free trial for Pinterest or Instagram
- Authorize access to your Pinterest or Instagram Account
- Download Google Chrome Extension
- Setup your Smart Schedule
The TL;DR to Pinterest and Tailwind
Tailwind is an incredible tool that will help boost your online presence on the image-based search engine Pinterest!
Try Tailwind For Free!
It’s lit. Like what more do I need to say? 🤷♂️
Let’s get it!!! 💪
Don't Forget to Pin Us!
Last night we came back from a seminar with this super awesome lady: Meagan Williamson. She’s a blogger entrepreneur turned to Pinterest consultant because of how great she is at it. And honestly this talked opened my eyes to the possibilities of Pinterest.It’s one of the few platforms where content can actually survive longer than a day. And I never really understood where any of my blog traffic came from but now it all makes sense. I kind of just always just let IFTTT automate posting on Pinterest because I like to visually see how much I’ve actually written and now I realized it actually helps me grow my traffic! So nonetheless here are the tips that I can remember:
Growing Your Business With PinterestPinterest is often compared to other social media platforms (Facebook, Instagram, Twitter) [Heck I even just did that in the intro paragraph]. But in reality, it’s more of a competitor to Google than anything social media related. I remember reading in my undergrad it has one of the most complex search algorithms that rival Google! So there are amazing benefits of using Pinterest to help you drive traffic to your business (whether it be blogs, affiliate links, etc)
Benefits of Pinterest
- Reach isn’t dependent on followers
- Linking to Google Analytics helps you determine how traffic is redirected
- Keywords have a hierarchy: Title > Description > Categories
- When writing keep in mind:
- Trendy, Seasonal (Buzzfeed like)
- When writing keep in mind:
- Pinterest usually publishes trend reports and because of the longer shelf life of content, it is ideal to publish 3 months ahead of trends
- Short sentences in descriptions help pull user attention and later helps the algorithm sort your content
- There are multiple plugins that can help you sort, organize, analyze and schedule your posts
- Tailwind Plugin (Scheduling)
- Tribe (Community)
- Tasty (Determine Alt Text)
Side Note of Organic PinterestWhat’s nice is that Meagan highlights that Pinterest favors organic users. And that’s what I love about companies that think about these things. While I understand the approach, I’m not really fond of how “influencers” really focus on a calculated approach to creating “content”. It just feels so fake to me. I mean some people do it pretty well but I’m glad to know there are other people in the industry that don’t believe you need to take that approach to be successful. I think that’s all I’m trying to say. Nonetheless more notes:
Your Content can have Multiple Posts on Pinterest Boards
- You can link to the same post multiple times
- Think of different pictures, products, overlay text images (BuzzFeed captions)
- This is a great way to promote your affiliate links as well!
- This technique has allowed her to show clients growth within 30 days
- Common font used: Babis Neue
- If you keep in mind while creating content that Pinterest can help create content it makes things so much easier
- The most important pins are your first 15 every day.
- The most likely to be promoted of those are your first 5
- Best times to post are evenings and weekends (7pm-11pm)
- Images help Pinterest organize your content
- Ideal size: 600 px by 900 px (2:3)
- Next: 600 px by 600 px (1:1)
- No larger than: 600 px by 1260 px
- Remember that there are many varieties of users and they all have different preferences so when creating images you can think of people that like:
- Text overlays, collages, product displays, graphics, artistic views, etc.
- Also apparently hashtags work (use like 5-10) similar to how Instagram works