How To Remove Your IP Address From Google Analytics Data

Wow a whole 30 direct views on a brand new site? Wait… How are they even finding my site?

If you’ve ever been excited about a spark of view on your brand new site. I hate to burst your bubble but chances are that that influx of views is most likely yourself from “Previewing” your new site while editing. So unfortunately if you’ve been editing your site that might not be “Real” traffic. So how do we fix this?

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Well you came to the right place! Today’s we’ll cover how to make sure you’re getting accurate Google Analytic Reports.

How to get more accurate traffic data by removing yourself from Google Analytics

So long story short, the default of Google Analytics Data is to include everything that goes to your site. However, if you’re included in that, obviously those 30 views are real views and you want to see the growth of your site, your own data isn’t very helpful so we’ll want to make sure Google Anyltics can exclude our own views of the site.

So there are a multitude of ways to do this, however the easiest way is to ignore all the traffic from your IP address. If you’re using WordPress you can install a plug-in for that. Or if you’re using anything else and your IP address always changes we can probably add some code (but that’s a little hectic for the regular person.)

We’ll go over the options here and then you can choose what works best for you!

Method 1: Real Traffic Analytics

How-To Remove your IP Address from Google Analytics

All this method is removing the IP addresses of you and anyone else that works on the site. To do this all you need to do is create an IP filter on your Google Analytics account and then you’ll be done! It sounds simple, but if it’s your first time doing stuff like this, it does require a few steps so I’ll take you through it step-by-step!

Step 1: Figure out what you IP address is

Go to Google and search “What is my IP address” (or click here)

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Copy and paste that somewhere cause we’ll need that. Or just leave the tab open.

Step 2: Go-to Google Analytics Filter

You’ll need to login to your Google Analytics Account and then click: Admin –> View –> Filters

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Admin is located at the bottom left of the Google Analytics dashboard
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You’ll be taken to a page that shows Admin options for your site. Click Filters.
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