Live Case Study: How to Grow on Social Media

I've never actually commited to trying to grow my socials before. I always passively posted. So a million years later I'm actually going to give it a shot and document the process. Cause I have a lot of ideas and theories but just have never tried to execute them. so let's go on a journey as I try to explain my social media strategy

The Fastest Way to Grow on TikTok in 90 days

Is to just post good content consistently. I know it sounds too simple to be true but it’s honestly all it is. Like we can obviously go into the intricacies of every type of social media strategy but the basic premise is to just be consistent. And create work that you’re proud of and you’d watch too. And this isn’t solely only on TikTok, it’ll be the same on every other social media platform; Instagram Reels, YouTube Shorts, Pinterest Ideas. I mean it’ll even be the same with life goals.

Table of Contents

"consistency is key"

How to Track Social Media Growth

In general, I’d always say focus on input, not output. But I realise most people need to see results in order to feel some sort of motivation. So while I was just going to use this post to upload my stats as photos cause it seemed like the least effort approach.

I came to my senses and if this is going to be of any help to anyone I’d should probably create a table and actually display data so it’s easier to understand

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Content Creator's Key Metrics for Social Media

Always make sure to track your input as well (because at the end of the day that’s the only thing you can control <- this is more a mental health tips over anything).

"focus on input not output"

I’m taking the least effort approach so this is what my chart is gonna look like:

Advanced Metrics you can Track for Social Media Growth

Also, take a note if your face is in it cause I’m super curious to know if that plays a factor. I’m guessing it’s got a positive correlation.

YouTube Metrics

Input

  • # of Uploaded YouTube Shorts/Long Videos
    • Hook
    • Length
    • Topic

Output (After a week)

  • Video Results
    • Likes
    • Comments
    • Saves
  • Change in Subscribers
  • Total Watch Time Hours
  • How Viewers are Finding You
  • YouTube Search Terms

TikTok Metrics

Input

  • # of Uploaded Videos
    • Hook
    • Length
    • Topic
  • # of Uploaded Stories

Output (After a week)

  • Video Results
    • Views
    • Likes
    • Comments
    • Saves
    • Shares
  • Change in Followers
  • Change in Total Likes

Instagram Metrics

Input

  • # of Uploaded Reels
    • Hook
    • Length
    • Topic
  • # of Uploaded Stories

Output (After a week)

  • Video Results
    • Plays
    • Likes
    • Comments
    • Shares
    • Saves
  • Change in Followers
  • Story Results
    • Accounts Reached 
    • Accounts Engaged
    • Link Clicks
    • Shares

Ground Zero

Week 0 [20-23 Jul]

Goal is to post anything at least 3 Times a Week.

YouTube

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Instagram

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TikTok

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Pinterest

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DYLANKYANG - Random Thoughts Live Case Study: How to Grow on Social Media 13

Instagram

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DYLANKYANG - Random Thoughts Live Case Study: How to Grow on Social Media 15

TikTok

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Other Random Stuff I did

2022-Jul-20 Wednesday

Pinterest

Added 6 of Toledo’s Dog Toys to a SmartLoop with Tailwind on a board dedicated to his toys. Probably need to create separate landing pages for each toy. But that may come along when I revamp the site with ACF.

Dylankyang Amazon Finds - Tile Slim Bluetooth and GPS Wallet Tracker

Week 1 [24-30 Jul]

The goal is to post daily on all platforms for @dylankyang. I fell off on Toledo’s but will just do it whenever I can.

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